ByteDance Gauth x Dime
Scaling AI on Campus: How Dime Ignited Gauth AI’s Growth in Gen Z Communities
Overview
To amplify the reach of Gauth AI, ByteDance’s flagship AI learning platform, Dime launched a high-velocity campus campaign engineered for viral impact. Gauth—designed to help students solve academic challenges in real time—met its ideal audience through Dime’s unmatched university creator network.In less than 30 days, Dime turned AI-powered productivity into campus conversation, pairing sharp storytelling with credible student voices. The result? Explosive visibility, cultural relevance, and a new wave of app adoption across the U.S.
ByteDance Gauth x Dime
Scaling AI on Campus: How Dime Ignited Gauth AI’s Growth in Gen Z Communities
Overview
To amplify the reach of Gauth AI, ByteDance’s flagship AI learning platform, Dime launched a high-velocity campus campaign engineered for viral impact. Gauth—designed to help students solve academic challenges in real time—met its ideal audience through Dime’s unmatched university creator network.In less than 30 days, Dime turned AI-powered productivity into campus conversation, pairing sharp storytelling with credible student voices. The result? Explosive visibility, cultural relevance, and a new wave of app adoption across the U.S.
Campaign Highlights:
Rapid Creator Deployment
Dime sourced, onboarded, and activated 70+ college creators in under a month—each one handpicked to reflect the voice, humor, and study habits of real students.
Viral Social Reach
With over 3 million+ organic views and a combined follower reach of 1.5 million+, the campaign flooded TikTok and Instagram feeds with relatable content that seamlessly integrated Gauth AI’s core functionality.
Campus-Wide Penetration
From Ivy League institutions to large public universities, Dime activated across 50+ campuses, embedding Gauth AI into student culture at scale and transforming users into advocates.
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Campaign Highlights:
Rapid Creator Deployment
Dime sourced, onboarded, and activated 70+ college creators in under a month—each one handpicked to reflect the voice, humor, and study habits of real students.
Viral Social Reach
With over 3 million+ organic views and a combined follower reach of 1.5 million+, the campaign flooded TikTok and Instagram feeds with relatable content that seamlessly integrated Gauth AI’s core functionality.
Campus-Wide Penetration
From Ivy League institutions to large public universities, Dime activated across 50+ campuses, embedding Gauth AI into student culture at scale and transforming users into advocates.
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Impact
Dime’s campaign did more than generate downloads—it shifted perception. Gauth AI became more than a tool; it became part of the conversation.
Brand Entrenchment in Higher Ed
Gauth AI cemented its presence in student life, reaching academic audiences through their peers—not ads.
Sustained Engagement Momentum
The campaign’s blend of humor, productivity, and academic authenticity laid the foundation for long-term retention and organic growth
Proof of Executional Excellence
Dime delivered flawlessly on speed, scale, and substance—demonstrating our ability to launch nationwide influencer programs in record time without compromising creative quality.
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