PARTIFUL X DIME

Fueling Partiful’s Campus Growth Across Top Colleges

Overview

Dime partnered with Partiful, the next-gen event planning app, to boost app downloads and expand its reach across U.S. college campuses. By tapping into Dime’s extensive student network, the campaign centered on high-energy parties and spring break events at over 30 schools, building brand awareness and driving app engagement. The initiative successfully introduced Partiful to key regions such as North Carolina, Arizona, Miami, Atlanta, and Oregon—turning college parties into impactful promotional moments.

Campaign Highlights:

App Downloads & Engagement

Dime’s strategy focused on integrating Partiful into popular campus events, driving students to download the app by offering an easy solution for event planning and social coordination.

Campus Presence & Awareness

Through a series of high-profile events, Partiful was positioned as the go-to app for organizing social gatherings. Events ranged from house parties to spring break meetups, all designed to create lasting brand visibility on campuses.

Sustaining Growth with Ambassadors

Over 200 student ambassadors were recruited and activated to ensure Partiful’s ongoing presence beyond the campaign’s initial launch. Ambassadors played a crucial role in maintaining buzz and continuing app engagement throughout the year.

Impact

Massive Reach Across 30+ Campuses

Dime successfully promoted Partiful on 30+ campuses across multiple states, solidifying the app’s presence among students nationwide.

5,000+ Party Invites Managed

The initiative demonstrated Partiful’s ability to streamline event planning, managing over 5,000 party invites organically through student-driven events.

Ambassador Network Activation

The recruitment of 200+ ambassadors ensured sustained app usage and word-of-mouth promotion, keeping the momentum going well beyond the campaign period.

Efficient Marketing Spend

Thanks to Dime’s campus-focused activations, Partiful was able to halve marketing costs while increasing app visibility and engagement.