Norma Kamali x Dime

Luxury in Style at Four Seasons NYC

Overview

In an exclusive partnership with iconic American designer Norma Kamali, Dime brought timeless fashion into the spotlight for a new generation. The campaign blended legacy design with Gen Z-driven strategy, activating leading university influencers and culminating in a luxury event at the Four Seasons New York Downtown.
From gifting her most iconic pieces—including the parachute dress and sleeping bag coat—to hosting a high-profile celebration, the collaboration showcased Kamali’s vision through authentic campus activations and premium brand storytelling.

Campaign Highlights:

Luxury Experience at Four Seasons NYC

An invitation-only event brought 250+ curated guests—including fashion creators, media, industry insiders, and style-savvy students—into Kamali’s world. Set within the iconic Four Seasons, the event featured live styling, gifting, and content creation moments designed to encourage organic sharing.

Social Activation and Organic Reach

Gifted attendees posted in real time, giving Kamali’s designs prominent placement across TikTok and Instagram. The campaign’s visual storytelling elevated the brand narrative and extended reach beyond the event.

Creator-Led Brand Integration

The campaign turned influential Gen Z creators into ambassadors, with gifted items continuing to be featured in content long after the event, establishing ongoing brand relevance.
→ Featured live dress gifting, content creation zones, and an immersive branded experience.

Influencer Engagement

Content creators shared real-time posts from the event, with gifted items continuing to appear in organic content post-campaign.

Impact

High Social Engagement

Real-time content flooded TikTok and Instagram, organically driving buzz around Norma Kamali’s brand.

Increased Brand Awareness

The campaign positioned Kamali as a must-watch brand among the next generation of fashion influencers.

Cultural Relevance, Delivered

By blending luxury, storytelling, and influencer marketing, Dime elevated Norma Kamali’s presence while connecting with future consumers in a meaningful way.