CASETiFY X DIME

Back-to-School CASETiFY Campaign: Connecting with Gen Z on Campus

Overview

Casetify teamed up with Dime to launch a Back-to-School campaign targeting students across Texas A&M, the University of Illinois Urbana-Champaign, and Arizona State University. The goal was clear: gain insights into Gen Z’s purchasing habits, drive brand visibility on campus, and increase in-store traffic at Best Buy locations.

Campaign Highlights:

Data-Driven Insights

Dime collected real-time feedback from 5,000+ students to understand what influences phone case purchases—design, functionality, and brand appeal. This data informed Casetify’s product strategy and marketing messaging.

Engagement Across Campuses

Over 15,000 students were engaged in just three days through ambassador-led events, campus activations, and peer-to-peer promotion. Ambassadors created organic buzz by integrating Casetify into everyday student life, making the brand more relatable and visible.

Driving Retail Sales

QR code-driven activations directed students to Best Buy stores, offering exclusive discounts and incentives. This strategy resulted in a significant boost in foot traffic and sales at key retail locations near the campuses

Impact

Massive Student Engagement

The campaign successfully reached 15,000+ students in 72 hours, building brand affinity through direct campus interactions.

Informed Product Strategy

Behavioral insights allowed Casetify to tailor its offerings based on student preferences, making future product launches more relevant.

Increased Retail Conversions

The QR code initiative drove increased foot traffic and sales at Best Buy stores, turning engagement into measurable retail success.