LULUS X DIME

Sorority Style Influence: Lulus x Dime’s High-Impact Campus Activation

Overview

Lulus partnered with Dime to boost brand awareness and engagement among college students through a targeted activation campaign. Focused on high-impact sorority activations, the campaign reached a fashion-forward audience of college women at five major U.S. universities, including ASU, UMich, UMiami, USC, and NYU. The goal was to position Lulus as the go-to brand for stylish, on-trend dresses, making a mark in campus fashion culture.

Campaign Highlights:

Data-Driven Insights

Dime collected real-time feedback from 5,000+ students to understand what influences phone case purchases—design, functionality, and brand appeal. This data informed Casetify’s product strategy and marketing messaging.

Content Creation

Over 30 posts were generated per sorority, driving consistent social media engagement and increasing brand awareness among peers.

Network Amplification

With 50+ top-tier sorority members involved at each campus, the campaign turned Lulus into a trendsetting name, amplifying its reach through trusted word-of-mouth promotion.

Impact

High Engagement

Sorority members shared engaging content showcasing Lulus dresses, creating a ripple effect of organic promotion across campus social media channels.

Increased Brand Awareness

The campaign spread Lulus’ presence organically, allowing the brand to tap into influential sorority networks, building recognition and engagement among college women.

Long-Term Visibility

Lulus solidified its position as a go-to brand for stylish, versatile dresses, creating lasting visibility on key campuses for future growth.