SUNO X DIME

Dime x Suno Case Study: Introducing AI Music to Gen Z Creators

Overview

Suno, an AI-powered music creation platform, partnered with Dime to engage Gen Z through creator-led storytelling, audio experimentation, and platform-driven UGC. The campaign activated college creators and social-first influencers to showcase how Suno empowers users to turn ideas into music—no experience required.  
Spanning three waves of activation, Dime curated 90+ creators across TikTok and Instagram to drive app awareness, social virality, and user acquisition, culminating in a Mother’s Day-themed content burst that spotlighted AI music’s emotional potential.

Campaign Highlights:

Creator Recruitment & Execution

Activated 90+ creators across lifestyle, comedy, music, and Gen Z niches.
Managed creative briefing, posting schedules, rights, and campaign flow end-to-end.
Campaigns included storytelling content, trend formats, and AI music tutor

Platform-Centered UGC

100+ unique UGC posts produced across TikTok, Instagram Reels, and Stories.Creators used Suno to turn personal experiences into music—from comedic skits to Mother’s Day songs.Watch the top-performing creator video that drove over 300,000 clicks and 3M+ views: https://www.tiktok.com/@tonyrtang/video/7474362477585681707

Emotional Brand Moment

The Mother’s Day wave became a standout: creators used Suno to make songs for their moms, showcasing how AI tools can create real connection.

Performance Strategy

Top-performing content was promoted via targeted TikTok campaigns to maximize reach and app installs.

Impact

Massive Reach & Engagement

Creators’ audiences engaged organically with content, driving shareability and virality.

Strong Conversion Results

CPC averaged $0.02 demonstrating campaign efficiency.

Emotional & Cultural Relevance