DARRY RING X DIME

Bringing the One True Love Promise to the Next Generation

Overview

Darry Ring teamed up with Dime to introduce its iconic “one ring per lifetime” message to a Gen Z audience through emotionally driven content and real-world moments. The campaign focused on highlighting modern love and commitment by capturing raw, authentic stories from young couples in public spaces, and producing cinematic proposal videos that resonated with audiences online.

Campaign Highlights:

Viral Street Interviews

Dime conducted street interviews with young couples, sparking authentic conversations around loyalty, commitment, and what “one true love” really means today. The content struck a chord, with three standout videos going viral and collectively reaching over 2 million views.

High-Production Love Stories

The campaign featured 15 beautifully produced videos centered on real proposals and engagements, bringing Darry Ring’s emotional storytelling to life through the lens of Gen Z relationships.

Public Proposal Moments