Elevenlabs
Fueling Elevenlabs Campus Growth Across Top Colleges
Overview
Dime spearheaded the go-to-market strategy and execution for ElevenReader and ElevenLabs through a multi-platform creator activation, designed to drive adoption at scale while reinforcing category leadership.
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PARTIFUL X DIME
Fueling Partiful’s Campus Growth Across Top Colleges
Overview
Dime partnered with Partiful, the next-gen event planning app, to boost app downloads and expand its reach across U.S. college campuses. By tapping into Dime’s extensive student network, the campaign centered on high-energy parties and spring break events at over 30 schools, building brand awareness and driving app engagement. The initiative successfully introduced Partiful to key regions such as North Carolina, Arizona, Miami, Atlanta, and Oregon—turning college parties into impactful promotional moments.
Campaign Highlights:
We led an end-to-end creator campaign featuring 40+ large, high-engagement creators (with ongoing expansion) across Instagram, TikTok, and X, strategically selecting voices that aligned with AI, productivity, creator education, and tech-forward audiences. The campaign was structured to balance reach, credibility, and repeat exposure—ensuring sustained momentum beyond a single launch moment.
Dime managed the full GTM lifecycle, including creator sourcing, outreach, contracting, content strategy, posting cadence, and performance optimization. Creators showcased real use cases of ElevenReader and ElevenLabs—highlighting hyper-realistic text-to-speech, AI reading, and personalized voice cloning—positioning the product as a daily utility rather than a novelty tool.
Campaign Highlights:
App Downloads & Engagement
Dime’s strategy focused on integrating Partiful into popular campus events, driving students to download the app by offering an easy solution for event planning and social coordination.
Campus Presence & Awareness
Through a series of high-profile events, Partiful was positioned as the go-to app for organizing social gatherings. Events ranged from house parties to spring break meetups, all designed to create lasting brand visibility on campuses.
Sustaining Growth with Ambassadors
Over 200 student ambassadors were recruited and activated to ensure Partiful’s ongoing presence beyond the campaign’s initial launch. Ambassadors played a crucial role in maintaining buzz and continuing app engagement throughout the year.
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Impact
By leveraging large-scale distribution through trusted creator voices, the campaign successfully drove downloads and user adoption, while reinforcing ElevenLabs’ position as the #1 text-to-speech and AI reading platform for seamless listening, learning, and content creation. The result was a scalable, repeatable GTM engine that combined social proof, authentic creator storytelling, and performance-driven execution to accelerate growth across multiple social platforms.
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